About Us

Founded by Jemma Hurford

As a FTSE 100 director, she has been a trusted partner to senior leaders, navigating banking crises, M&A, redundancies and wide-scale transformation.

International Coaching Federation (ICF) trained coach, Jemma has experience spanning two decades in multiple corporate environments with expertise in corporate communications and organisational culture.

Our Commitment

We are committed to helping people connect with work at a deeper level - to gain much greater levels of happiness, sense of belonging and act in accordance with personal values.

We empathetically and professionally help leaders to work through challenges to find sustainable and meaningful solutions.

Our Approach

All workplaces can feel messy - but what sets cultures that thrive apart from those that fester, is a willingness to lean into tensions and use set-backs as a catalyst for positive change. 

We bring expertise in coaching, cultural change and communications to help leaders navigate cultural change with finesse, confidence and gain lasting results.